Are you Wasting Money on Google Ads?

Are you Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads (formerly Google Adwords) and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient.

This is great news in concept, but the practical complexities of this opportunity can be overwhelming. Most advertisers lack the tools needed to take advantage of the new Google Ads features. Say, for example, you have a simple program with 5,000 keywords and 10 retargeting lists. This program would yield 5.2 billion potential bid variations to calculate on a daily basis. (5000 Keywords * 10 Audiences * 24 Hours * 7 Days * 210 Metro Areas * 3 Device Types = 5.2 Billion)

If you bid effectively, you can achieve extreme precision — eliminating wasted advertising spend and producing huge returns. In fact, with the right AI-powered bid-management tool, advertisers are able to save millions of dollars a year.
So how can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step guide will help you quantify the amount of opportunity you have to improve your returns by pulling these levers via five discrete analyses to run on your program: 
• Step 1: Keyword Level Efficiency Analysis
• Step 2: Percentage of Keywords without Clicks Analysis
• Step 3: Location Efficiency Analysis
• Step 4: Hour of Day and Day of Week Efficiency Analysis
• Step 5: Device Efficiency Analysis
In short, it will help you determine how much money you’re wasting on Google Ads annually.


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