Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns.
Without employing a product catalog, retailers cannot truly leverage all that search advertising has to offer. Furthermore, they cannot gain a solid picture of how their products and advertising perform in the current e-commerce landscape. Unleashing the resources of the product catalog in a PPC advertising campaign offers opportunities for keyword expansion, data management, robust analytics and ad structure.
This E-Book examines 10 tips to take advantage of these opportunities and outlines the value a product catalog has in amplifying a retailer’s existing PPC program.
Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.
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