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B2B MARKETING AUTOMATION PLATFORMS: A MARKETER’S GUIDE

Ebooks

B2B MARKETING AUTOMATION PLATFORMS: A MARKETER’S GUIDE

This report examines the current market for B2B marketing automation platforms...

Position, Price & Pitch:  The 3 Ps to Growing Your Agency

Ebooks

Position, Price & Pitch: The 3 Ps to Growing Your Agency

Want to grow your agency profitably? You need to be strategic about the marketing automation services you offer — including how you position, price, and pitch those services.

Are you Wasting Money on Google Ads?

Ebooks

Are you Wasting Money on Google Ads?

A practical Guide to Eliminate Wasted Spent and Maximize ROAS on Google Ads in 5 Simple Steps

The Ultimate Guide to Site Search User Experience

Ebooks

The Ultimate Guide to Site Search User Experience

Site visitors have high expectations for their search experience - and many websites today are not delivering.

Emotions win: what customers expect in the Age of AI

Ebooks

Emotions win: what customers expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions.

Decisioning marketing game‑changer

Ebooks

Decisioning marketing game‑changer

Decisioning - or decision management - is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time.

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